About Our Business
Swan Valley Florist, LLC is a family owned and operated business in Saginaw, Michigan. Established
on November 1, 1999, owners Tom and Jean Matula, operate the store with their adult children
Heather and Jeremy.
A little about each of us:
Tom started training as a florist at the age of 15 in Bad Axe, Michigan at Henney's Greenhouse and
Flower Shop. He went to Michigan State University and enrolled in the floriculture degree program.
Tom graduated from MSU in 1968. He is a certified FTD Master Designer. Tom was one of the first
200 individuals in the United States to receive this distinction. This certification indicates that the
individual has passed testing areas which include flower care, design trends and flower varieties.
Tom continues to attend professional development classes to research up and coming styles.
Jean's background is in accounts payable and receivable. She worked for a number of years in that
field before beginning work as a part-time florist for her brother Dale, who also is a florist. Jean
arranges flowers, but her true specialty at Swan Valley Florist is Gourmet Gift & Fruit Basket making.
She is the one who puts the yummy treats which include hot cocoas, teas, cookies, candy, fruit and
cheese into a delightful surprise.
Heather, Tom and Jean's daughter, works at marketing the store. She went to Saginaw Valley State
University where she received both a bachelor's and master's degree. Her contributions at the flower
shop include developing the annual theme for the store van for the Shield's Homecoming festival
parade. She also develops trade show themes. Heather works at the store on weekends, holidays
and in the evenings as she works full time at AT&T in Saginaw. On holiday weekends, you can
usually find Heather in the van making those special deliveries.
Jeremy, Tom and Jean's son, also works at the store on weekends, holidays and in the evening. His
contributions include the creation of our twig wreaths and green planters. Jeremy also created the
store's website on his vacation from his full-time job at AT&T. He continues to market the flower shop
and often delivers flowers on his way home from work. On holiday weekends, Jeremy holds the
distinction as the fastest delivery driver in Saginaw County.
Heather's husband, Patrick, is from the Alma area and is learning the ropes of the floral industry.
Patrick also works full-time at AT&T. Jeremy, is teaching Pat the fine art of delivery making with good
speed. If you happen to catch Patrick doing the Valentine's Day delivery run, be sure to tell him
Happy Birthday. His birthday is February 14th--the busiest flower holiday of the year!
A third generation of florists also shows up to "work" once in a while. Jeremy's children, Emilie,
Barrett, Isabella and Brocky make appearances during the weekends and on school vacations. Don't
be surprised if you see some rather innovative floral designs in the cooler once in a while. We are
starting them out early. The store delivery van also is equipped with car seats, because you just
never know when Papa Tom might need to do an ice cream or Slurpee run while he's delivering.
Heather and Patrick's son, Jacob is our newest arrival. Born in January 2011, he is just passed
around to whomever isn't waiting on a customer or on the phone. He sits on top of the design table
looking at Papa and making sure everyone sees him.

Swan Valley Florist LLC 7589 Gratiot Road ~ Saginaw, Michigan ~ 48609 ~~ 989.781.ROSE ~~ About Us
|